LOGO DESIGN
I refreshed a 20-year-old medical review brand by replacing its legacy script logo with a bold, modern identity featuring a Kestrel silhouette. This clean and professional design fuses the falcon’s precision with a contemporary corporate aesthetic, creating a high-integrity mark built to last another two decades.
I designed a corporate identity for Callentis Consulting Group by fusing the letters "C, C, and G" into a molecular graphic. This interconnected symbol mirrors their leadership in medical and energy research, creating a brand that is as precise and innovative as their scientific work.
The "Put Skin in the Game" identity features a knuckled hand with integrated typography to symbolize deep commitment and team motivation. Its vibrant color palette celebrates diversity and inclusion, representing a multicultural workforce united by excellence, creativity, and a shared goal.
Drunken Cookies blends Puerto Rican tradition with Bay Area flair, using a bold and playful identity to drive foot traffic in high-volume tourist ports. From Coquito-inspired treats to a vibrant storefront presence, the branding creates an enticing atmosphere that sparks curiosity and invites customers to stay a while.
I designed a high-end e-commerce identity for Win 4 Deals by customizing the typography to seamlessly form the shape of a shopping trolley. This literal representation of the retail experience creates a distinct, recognizable mark designed to capture attention on Amazon and convert casual browsers into loyal customers.
Spittle Guard is a hygienic brand identity featuring a "Stop" sign integrated with a splatter graphic to symbolize its mission of total protection. Representing a high-grade, transparent cake canopy that allows for safe candle-blowing, the logo is a bold, functional mark for a revolutionary household essential.
Auto Spa: Clean, bold, and recognizable. To capture the energy of the automotive world, I used a sporty, high-weight font and integrated a water drop swirl to anchor the brand's identity. It’s a professional look designed to stand out to every driver on the road.
Amply provides accessible, high-quality PPE through a brand identity that fuses its initials into a heart-shaped icon. This creative symbol reinforces the company’s mission as a healthcare provider, building an immediate bond of trust while representing a commitment to safety and abundant care.
I modernized the Elmar brand by transitioning its legacy aircon installation logo into a bold, high-integrity identity. By retaining the original color palette, the refresh maintains brand recognition while highlighting their expertise in eco-friendly cooling, positioning Elmar as a clean, professional leader in modern HVAC services.
Hush Fan combines silence with performance through a custom identity designed to embody "quiet and calm" cooling. The logo features a blue wind graphic to illustrate fresh airflow, contrasted by a red accent representing heat dissipation, creating a reliable and "cool" brand that communicates efficiency at a glance.
YASU-O, meaning "Peaceful One," is a Japanese-style brand designed to evoke a calm, inviting atmosphere. The name features a strategic dash to ensure correct three-syllable pronunciation, while the customized, modern typography reflects a "peaceful" environment perfect for enjoying authentic bite-sized cuisine.
To expand Wound Source Academy into the educational space, I developed a sub-brand that retains the core identity while clearly signaling its role as a learning platform. The design features a graduation cap integrated with a book symbol to represent both the foundation of knowledge and the certification students achieve, resulting in a professional and informative mark.
I developed a high-integrity brand identity for a European web platform, focusing on establishing immediate trust and credibility. The design features a stylized propeller—symbolizing momentum and reliability—integrated into a clean, modern mark that perfectly positions the brand for the international market.
The Woundcon logo is a clean, authentic design tailored for an online conference to ensure immediate clarity. By integrating a callout symbol into the word "CON," the mark visually emphasizes the event's focus on speakers and open discussion, creating a straightforward identity that signifies leadership in dialogue.
I created a custom identity for Rustik Satchel by fusing the initials "R" and "S" into a graceful monogram with spiral decorative elements. The design balances a "country-chic" vibe with a classy, feminine aesthetic, blending modern fashion and timeless tradition to perfectly represent this boutique leather goods brand.
The E.H. Hutton corporate identity establishes a professional, multi-generational legacy for a diverse family business. By blending a stripline "E" and "H" with a solid, italicized font for "Hutton," the design communicates both stability and forward motion, reflecting the family’s commitment to innovation and progress.
Theos Miracle is a premium palm oil brand that blends purity with tradition through a custom organic script and a palm leaf symbol. Engineered for high retail visibility, the identity uses a high-energy red palette to emphasize its "100% pure" promise, creating a bold and trustworthy presence in the kitchen condiments category
